Top 5 Fashion Games in South Africa Q3 2023

In the third quarter of 2023, the top 5 fashion games on a unified platform in South Africa exhibited varied trends in downloads, revenue, and active user metrics. Here's a closer look at their performance:

Project Makeover experienced a consistent revenue stream, peaking at approximately $12.6K in the week of August 28. Weekly downloads saw fluctuations, with a high of 13K in early August and a dip to around 7.4K by the end of September. Active users remained relatively stable, averaging around 53K throughout the quarter.

Magic Paper Dolls: Dress Games had a notable increase in weekly downloads, starting at 10.5K in early July and reaching 11.2K by the end of September. Active users followed a similar trend, rising from 6K to 12.7K over the same period. However, the game did not generate significant revenue during this quarter.

Hair Tattoo: Barber Shop Game saw a peak in weekly downloads at 14.7K in late June, followed by a drop to around 5K in early September, and then a resurgence to 11.6K by the end of the quarter. Active users remained robust, averaging around 64K, with a peak of 73K in the last week of September.

Dream Wedding! showed a mixed performance in downloads, starting at 9.5K in late June, dipping mid-quarter, and then climbing back to 8.9K by the end of September. Active users also demonstrated a recovery trend, beginning at 21.6K in late June, dipping to around 13.9K in late July, and rebounding to 20.5K by the end of September. Revenue remained minimal throughout the quarter.

Mask Mixture: ASMR Makeover had a steady performance in downloads, peaking at 10K in mid-August and stabilizing around 6.7K by the end of September. Active users showed a positive trend, starting at 8.2K in mid-July and increasing to 17.5K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.